Some stories start on the runway. This one started on a podcast, over a jumper that then turned viral!
The moment that melted the internet
On Dish, the brilliant Angela Hartnett turned up in a limited-edition jumper emblazoned with one perfect word: BEURRE (that’s “butter” en français). Sitting opposite Nick Grimshaw with guest CMAT, she chatted recipes and restaurant life, while the internet fixated on the knit. Screenshots flew. DMs pinged. Fashion and food people united in a rare, delicious frenzy.
Cue the obvious question: where do I get the Beurre jumper?
Why “Beurre”?
Because butter is the universal love language. It’s the gloss on your sauce, the finish on your steak, the reason your toast becomes a treat. It’s also the calling card of our friends at The Edinburgh Butter Co, artisanal butter-makers with a serious pedigree and a wicked sense of humour. When they surprised Angela with that gifted, limited-edition jumper, they didn’t expect a style stampede. But here we are, delighted to run with it.
From one-off to limited run
We teamed up with The Edinburgh Butter Co. to turn that viral moment into something sumptuously soft: meet the new Beurre jumper, one you can indulge in at home, out to dinner or for a cheeky brunch date.
Think:
- Bold BEURRE lettering with just the right wink
- Our brand new, beautifully soft 100% Merino
- A silhouette that plays well with denim, tailoring, slips and chef whites alike
- Men’s and Women’s styles available in S-XL sizes
It’s fashion with flavour, made to stand out at the pass and on the pavement.
Meet the butter brains: Nick, Hils & Chloe
The Edinburgh Butter Co. was founded by Nick and Hils, food obsessives whose story started on holiday in Australia. They spotted an artisanal butter van, came home to Scotland and started experimenting in their own kitchen, serving the results at their supper clubs. The “butter bug” bit hard.
Nick is Scotland born and bred, and he swapped banking (Merrill Lynch and Goldman Sachs) for being a butter evangelist! Bringing a precision-meets-obsession mindset to cultured cream.
Hilary (“Hils”) Trained at Ballymaloe and an all-round phenomenal cook, with food in her DNA (her dad founded Blacks Potatoes), steering the UK’s finest cultured butter seems like destiny.
Production hopped from their kitchen to the below-street cellars of Co-Founder and Sales Director (& more importantly, sister/sister-in-law!) Chloe’s New Town flat. As well as being Director at The Edinburgh Butter Co., Chloe is their “Chief Croissant Taster”.
A Stockbridge deli took their 150g sticks… and a chef from The Balmoral noticed. Cue a meeting with the legendary Jeff Bland and the kind of order that forces you to scale up fast. Things really escalated from there!
From cellars to serious scale
What started as a simple mission to make extraordinary, cultured butter that chefs want on their menus and home cooks guard like treasure. Has grown exponentially into something amazing.
Their process? Slow, traditional, and uncompromising:
- Cultured cream rested for flavour, not speed
- Small-batch churning for that silky texture
- Thoughtful formats, from salted cultured logs to sleek unsalted sheets designed for pastry work
It’s not “just churn some cream.” This is cultured butter: bacteria added to cream to create vats of crème fraiche, the lactose is mostly eaten in the process, meaning many people who are lactose intolerant can enjoy it. Temperature is raised, held, cooled, then churned.
The baker’s secret weapon
About 85% of production is sold as 1 kg unsalted sheets to bakeries for laminated doughs. Most artisan bakeries don’t have air-conditioned rooms, so Nick’s (top-secret) technique subtly alters the melting point. Result: butter that behaves, summer or winter.
Why we’re into it
We’re knit obsessives; they’re butter purists. Together, we speak the same language: quality and craftsmanship, plus we don’t take ourselves too seriously.
The result is a jumper that doesn’t take itself too seriously, but is serious about materials, fit and feel. Ethically sourced Merino. Responsible production. Designed in the UK for women and men who like their wardrobe with a little bite.
How to wear BEURRE
- With vintage denim and a red lip (guys, that includes you…), for classic bistro energy
- Over a silk slip with loafers, for out to supper sophistication
- Paired with tailored trousers and a trench, for chef’s-kiss city polish
- Thrown on with an apron and attitude, for service in the kitchen, at work or at home!
From studio to street
That one “beurre” sighting became the most unlikely style story of the season. And honestly? We love that. It proves what we’ve always believed: great taste never goes out of fashion.
Get first dibs
This is a limited run, so grab your 100% Merino Beurre jumper now. When they're gone, they're gone (and we mean it). Grab one now, tell your group chat, and prepare to spread the word, and the butter.
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